Disneyland: Selected Work
As the first Graphic Designer for the Disneyland Resort Communications and Public Affairs Department, I played a key role in developing and pitching new and original human-centric storytelling content that highlights and engages Cast Members across the Disneyland Resort through graphic design, videography, photography and copywriting for varying communication platforms.
For internal-facing work, click here. *PASSWORD REQUIRED
Project Zero Campaign
Project Zero is the Disneyland Resort’s environmental aim to be net zero waste by 2030. Partnering with the Environmental Integration team, I designed poster art for the four phases of the campaign that correspond with the theming of the different iconic lands of Disneyland Park.
Disney100 Campaign
As the Walt Disney Company celebrates “100 Years of Wonder”, the Disneyland Resort is where “Wonder Comes to Life” and Cast Members have the unique opportunity to physically participate in the celebration throughout the year! My main goal was to create excitement for the celebration and make sure each Cast Member knew they were part of the magic and the impact they made on their coworkers and Guests. I spearheaded designs and art direction for digital assets, interactive photo backdrops, and new sparkling name tags that display each Cast Member’s favorite character.
“Top 100 Character Nametags” Photo backdrop
Zoom backgrounds
“Disney100 Facets” Photo backdrop and photo props
Disney Genie Service Informational Flyer
Selected Video Production Work:
“Nighttime Spectacular Cast Trivia”
Wrote scripts, directed, and produced “Nighttime Spectaculars Cast Trivia” social media videos for a Cast Member-centric promotional video for the “Fantasmic!” 30th anniversary and the “Main Street Electrical Parade” 50th anniversary.
“National Sourdough Bread Day”
Partnered with Disneyland Cast Activities to highlight Magic Backstage winners’ tour of the Boudin Bakery Tour at Disney California Adventure Park. Wrote, filmed, and edited a Instagram Reel and a supplementary blog article. Read the full Disney Parks Blog article here!